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Friday, July 31, 2015

Yahoo acquires shopping site Polyvore


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Written by G.Я     7/31/2015 06:19:00 am  No comments

Yahoo acquires shopping site Polyvore. Yahoo! Inc. and Polyvore, Inc. today announced that they have reached a definitive agreement for Yahoo to acquire Polyvore, a leading social shopping site. The acquisition will enhance Yahoo's consumer and advertiser offerings -- Polyvore will strengthen Yahoo's digital magazines and verticals through the incorporation of community and commerce, and together Yahoo and Polyvore will power native shopping ads that drive traffic and sales to retailers. Broadly, Polyvore will accelerate Yahoo's Mavens growth strategy (mobile, video, native, social) through its strong offerings in social, native, and mobile.
Yahoo acquires shopping site Polyvore
Yahoo acquires shopping site Polyvore
Polyvore started out in 2007 as the brainchild of 3 ex-Yahoo engineers, Jianing Hu, Guangwei Yuan and Pasha Sadri. On Polyvore, users put together sets of clothing, accessories, and lifestyle goods that express their love for style and shopping in a compelling, digital, social setting. In addition to natural integrations with Yahoo Style and Yahoo Beauty, Polyvore's strong media experience, where community-powered content is curated and actionable for shoppers, will enhance the full portfolio of Yahoo's digital magazines and verticals. When it comes to advertising, Polyvore's technology will bring a proven native ad model, new compelling native ad formats, and strong advertising relationships with more than 350 retailers to Yahoo's fast-growing native advertising platform, Yahoo Gemini.

Following the closing of the acquisition, Polyvore products and services will continue to operate. With Yahoo's support and investment, Polyvore to continue to delight its community, while introducing Polyvore's expertise on community, commerce, and rich native ads across the Yahoo network. The Polyvore team will join respective Yahoo offices in Sunnyvale, San Francisco and New York and Polyvore Co-Founder and CEO Jess Lee will report directly to Simon Khalaf.

About Polyvore
Polyvore is a shopping site where you can give and get styling ideas from the world's largest style community. Polyvore provides brands and retailers a way to connect with influential consumers and drive sales through native advertising solutions. Polyvore is venture-backed and has offices in Mountain View, San Francisco and New York. For more info, visit www.Polyvore.com.

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G.Я


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